Chopard History

The History of Chopard with reference from their website.Chopard began in 1860 in the small village of Sonvilier, Switzerland, in the canton of Bern in Switzerland. It is located in the French-speaking Bernese Jura. Here Louis-Ulysse Chopard, a talented young craftsman, established his workshop. By virtue of their precision and reliability, his Chopard watches quickly gained a solid reputation among enthusiasts and found buyers as far as Eastern Europe, Russia and Scandinavia. In 1921, the founder’s son, Paul Louis Chopard, opened a branch in La Chaux-de-Fonds, La Chaux-de-Fonds is a Swiss city of the district of La Chaux-de-Fonds in the canton of Neuchâtel. Chopard then relocated the company headquarters there. In 1937, Paul Louis Chopard moved the Chopard firm to Geneva, Geneva is the second most populous city in Switzerland and is the most populous city of Romandy, the French-speaking part of Switzerland. It is the capital of fine watchmaking, thereby bringing Chopard closer to its cosmopolitan clientèle  In 1943, Paul André Chopard, who was the grandson of Louis-Ulysse, took the helm. In 1963 he sought a buyer capable of reviving and perpetuating the Chopard brand’s rich heritage, since none of his sons wished to take over the company. He met Karl Scheufele, a descendant of a dynasty of watchmakers and jewellers from Pforzheim, Germany. After a brief meeting, Karl Scheufele decided to buy the Chopard company. Chopard experienced spectacular development under the impetus of the Scheufele family. Chopard became renowned for its creativity, its state-of-the-art technology and the excellence of its craftsmen. Chopard soon became one of the leading names in the high-end watch and jewellery industry. Entirely independent, Chopard is pursuing a time-honoured family tradition. Karl Scheufele and his wife Karin have orchestrated the company’s international expansion for more than 40 years and are still active in the firm. Their two children are its current co-presidents: Their daughter Caroline Scheufele is responsible for the Chopard ladies’ collections and high jewellery, while her brother Karl-Friedrich Scheufele manages the Chopard gents’ collections and the Chopard Manufacture in Fleurier, the production site of L.U.C movements.” Chopard has become one of the top names in branded jewellery in the world.

Chopard has a few main collections, they are…

CHOPARD’S ICONIC COLLECTION, HAPPY DIAMONDS, HAPPY SPORT, IMPERIALE, CHOPARDISSIMO and LA STRADA

CHOPARD’S ICONIC COLLECTION

“Playful, sparkling and audacious, the Happy Diamonds collection is a worldwide icon. Moving “freely” between two sapphire crystals, the most precious of stones whirls and twirls. As Karin Scheufele said “Diamonds are happy when they are free”. The diamonds dancing in our Happy Diamonds watches and jewellery don’t just follow the movements of the women wearing them, but instead appear to “live” as if they have their own personality.”

HAPPY DIAMONDS ICONS & HAPPY SPORT

“Two sapphires watch crystals, surrounded by diamonds in free play illuminating giving a special glow to each second and lending a new dimension to the value of the passing of time… From the exquisite design of the Happy Diamonds watches to the versatile character of the Happy Sport model, our collection of watches is a profound tribute to diamonds, the most precious stone in the world.”

IMPERIALE

“MAJESTIC, SOPHISTICATED, SCULPTURAL, SENSUAL & REFINED Performing a dramatic metamorphosis. Leaving the glow of day to be surrounded in starlight: choosing a piece of jewellery and matching it with a moment, a look, a magic. Making it a nocturnal “open sesame”.”

CHOPARDISSIMO

“MOMENT OF INSPIRATION Strolling through the city. Getting to know each tempo, each light, each atmosphere. Loving it just as it is: scenic, generous, refined. A quintessential capital.”

LA STRADA

“A TRIBUTE TO THE FEMININE IDEAL OF THE 1950’S With feminine watches and jewels interpreted in the various gold colours, “La Strada” returns more voluptuous than ever, as a pathway to pure emotions. Discover a collection directly inspired by the world of the eponymous movie of Italian maestro Federico Fellini.”

Chopardissimo C Logo Classic Collection Golden Diamonds Happy Amore Happy Diamonds Hearts Trilogy Of Hearts Happy Diamonds Icons Hearts Happy Hearts Miss Happy – Hearts Very Chopard

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